2 reasons to hire a Digital Marketing Freelancer?

       With the emerging trends that are radically changing the way that marketers and brands reach potential customers a switch from internal digital marketing to hiring an external digital marketing freelancer  becomes a very important decision.  In this blog post, I would like you to demonstrate in 2 reasons why it would make sense for your company to hire a digital marketing freelancer instead of engaging in a DIY approach.

1° Corporate branding and Content Marketing:

       Setting up a website is not difficult but can take some time and require some digital expertise. You need to establish brand guidelines, define your target audience to know exactly who you are writing for and developing compelling content because Content produces brand recall, which increases engagement.  It is not easy to be a good content marketer because you have to have a lot of skills needed  like understands and tracks Data Analytics be SEO, Mobile Knowledge and finally the most important to be open-minded and curious about new digital marketing trends.

2° Tracking data Analytics and metrics:

In order for marketing to work for your business, you need to test, track and analyze any results to find out which strategies are working and which ones aren’t.

Therefore, if you don’t have enough time to track your metrics regularly such as looking at traffic numbers, user behavior and how many leads are coming to your site, which ones can be converted into sales, you definitely need to hire a digital marketing consultant.

On that note, you should look for a digital marketing freelancer that understands your business well and help provide tools and resources to do the tracking for you.

You may not know it, but I am following a digital marketing course at Telfer in which I have the opportunity to acquire qualities that are really useful for your company.  I advice you hire me